Maximizing Value
In Web Products

Hi, I'm Andy,

I'm passionate about improving people's lives by providing web products that meet their needs. This is accomplished with user research/design and delivering products aligned with organizational strategy.

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"Andy will do anything he can to make your project great"

Alyssa J. | Real Estate Agent

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My Work

Spanning a variety of industries, previous work includes strategizing, designing, developing, and maintaining web applications using research to improve the user experience.

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Aleut Federal (Senior UX/UI Designer) - UX Research, UI Design, Product Strategy, Roadmap Planning, Feature Prioritization

Problem -> Solution -> Deliverables: Problem: Serve the needs of millions of users of federal websites and align with organizational strategy. Solution: Conduct extensive user research including data analytics, metric dashboards, online surveys, and user interviews. Collaborate with design and development team to discover solutions. Synthesize the data to make informed recommendations on feature prioritization, updates, redesigns, and planning. Deliverables: data dashboards, user personas, user flows, low-fidelity and high-fidelity wireframes, interactive prototypes, online surveys, data and recommendations presentations, website design, brand guide, sitemap, website development using Drupal, iconography.

motorcycleexpos.com - End-to-End Website Design and Development, User and Competitor Research, Product Release Strategy, Mobile App, Graphic Design

Problem -> Solution -> Deliverables: Problem: Serving tens of thousands of event attendees, create new branding for a newly establishedd umbrella company that encompasses multiple large ticketed events. A new website is needed to increase B2B partnerships and conversions and educate about each event. Solution: New branding conveys a spirit of professionalism, friendliness, and fun that resembles the live events. From this followed new website layouts, imagery, and features that have proven to increase B2B conversions. Deliverables: Website design, brand guide, new logo design, sitemap, user personas, user flows, low-fidelity and high-fidelity wireframes, website development using Wix, images, new website features/functionality, vendor and sponsorship slide deck design

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Groups360 - Product Release Planning, UX/UI Design, User Research, Graphic Design

Problem -> Solution -> Deliverables: Problem: Update the website with new branding and increase traffic/website engagement/newsletter signups/conversions. Improve website speed and SEO. Design marketing collateral to reflect new branding. Solution: New brand guide and design system were created. From this followed new website layouts, imagery, and features that have proven to increase traffic, engagement, newsletter signups, and conversions. Images were optimized for speed. Technical and keyword SEO was completed. Marketing collateral was made to further the new branding. Deliverables: Website design, brand guide, sitemap, user personas, user flows, low-fidelity and high-fidelity wireframes, website development using Wordpress (Divi), images, logos, new website features/functionality, ads for print publications, signage, trade show booth designs, business cards, Powerpoint templates, Word templates.

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Spotter Global - UX/UI Design

Problem -> Solution -> Deliverables: Problem: Condense three menus into one small secondary menu Solution: The information architecture was reorganized intuitively to fit in one menu. The menu was made compact with an expandable accordion of settings upon click. Deliverables: Sitemap, low-fidelity and high-fidelity wireframes

Sitemap - Improved Information Architecture

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SharedTEAMS - UX/UI Design, Web Design/Development, SEO

A wide variety of industries served including large e-commerce websites, IT firms, and large organizations.

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coloradosupershow.com - End-to-End Website Design and Development, User and Competitor Research, Product Release Strategy, Graphic Design

Serving tens of thousands of event attendees, this work was integrated with the deliverables created for motorcycleexpo.com and coloradomotorcycleexpo.com.

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coloradomotorcycleexpo.com - End-to-End Website Design and Development, Product Release Strategy, Mobile App

Serving tens of thousands of event attendees, this work was integrated with the deliverables created for motorcycleexpo.com and coloradosupershow.com.

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